No matter what you do, we can probably agree on the fact that in our regular business life, we often get to create more or less wanted connections with business associates, partners, competitors and very rarely, if karma is having a good day, with a good chick.
If you are lucky enough to be working in market communications, the reality can be way more generous, and it can connect you to the best chicks in town in one day.
When they knocked on our agency’s door on one gloomy November day, we knew we are looking at acquaintances we will remember for a long time. They were all likeable, a little exotic and crazy seductive, and they had great desire to improve their sales during the upcoming holiday season.
At the first glance, we knew that few people will be able to resist them, and mutual chemistry soon gave birth to a concept which was the basis for the low-budget campaign. You can find out more about the campaign in the following video.
*Company tagline written in Serbian language, not only alludes to the quality of the fish, but also represents slang which points out that a certain female person is very attractive. Thanks to this, tease campaign accomplished its core function – it intrigued the public by providing a surprise after its resolution.