When creating development strategies, the companies often overlook the fact that people from different cultures, despite sharing the same values in principle, tend to interpret things from individual point of views and that the final manifestation of their behaviour can be completely different.

Serbia is often referred to as gateway of Europe thanks to its position on a geographical border between East and West. Serbia borders with the European Union and still offers significant corporate advantages for doing business outside the European Union and as such presents an ideal place for setting up operations of foreign companies that wish to efficiently cooperate with their clients whether they are in Europe, Russia or the Middle East. The competitive operating costs and an educated, high quality work force created the conditions for numerous global companies to start up their operations in Serbia over the last decade. 

Support to your objectives
As a regional company with more than a decade of experience from the field of market communications, we know that planning ahead the approach on the foreign market requires fulfillment of key preconditions so as to enable business start-up coupled with time efficiency, as well as maximal cost-effectiveness of all other resources. We are able to provide you with strong initial support and monitoring in all activities that are characteristic for starting up of operations in a new market regardless whether you are dealing with sales or acquisition of products, services or the workforce.

Starting grounds
When creating development strategies, the companies often overlook the fact that people from different cultures, despite sharing the same values in principle, tend to interpret things from completely different angles and that the final manifestation of their behavior can be different too. The understanding of cultural matrices, identification, and recognition of similarities and differences as well as their comprehension represent a very important precondition in defining developmental strategies in the foreign market. The cultural sensitivity and adjustment of corporate standards in accordance with local characteristics of the country are of great importance for corporate assimilation.

Service
Our multidisciplinary team is prepared to offer you support in all strategic areas necessary for starting up operations and creating a suitable element for further development in territory of Republic of Serbia:

Recruiting & HR Management
Property management
Legal affairs
Communications management

Current projects

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